R&G Fresh for Waitrose
Creating a Standout POS for R&G Fresh at Waitrose
R&G Fresh needed to create an impactful POS stand for their herb display in Waitrose. The primary challenge was to design a stand that would meet the strict criteria and guidelines set by Waitrose, ensuring it stood out in their competitive retail environment.
The Solution
We developed three varied concepts for R&G Fresh to pitch to Waitrose. Each concept followed a distinct style, designed to engage consumers while adhering to Waitrose’s brand guidelines and the store’s expected look and feel.
This included:
- Designed POS stand that would fit a set number of herb products to specific dimensions, including a backboard, header board, sides, and a floor sticker.
- Ensuring the design aligned with Waitrose’ guidelines while effectively engaging customers and encouraging sales.
Motive Services
Brand Design, POS and packaging design
Looking to create a compelling POS display for your brand? Get in touch and find out how we can help you stand out.
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