Olapex
A Strategic Marketing Partnership: Reigniting Olaplex’s Global Salon Presence
Olaplex sought to re-engage with salons to relaunch their product internationally, starting with the UK. They needed a comprehensive strategy to reconnect with their professional audience and reposition Olaplex as a must-have pro salon brand.
The Solution
We are in the process of recreating in-salon materials, carefully designed around the customer journey within a salon and highlighting vital touchpoints to maximise engagement. Collaborating closely with Olaplex’s global team and educators, we are developing a refreshed positioning strategy that reinforces the brand’s professional identity.
As part of this approach, we are designing a bespoke in-salon programme to empower salons and stylists with the tools and training needed to integrate Olaplex seamlessly into their services. This innovative programme is set to roll out globally in 2025, starting with the UK as the flagship market.
2025 Expected Outcomes
Reposition Olaplex as a trusted pro salon brand
Establish a globally scalable in-salon programme for 2026
Strengthen relationships with key salon partners in the UK
Motive Services
Design, strategy, video, animation
Need help launching or repositioning your brand? Get in touch and find out what we could do for you!
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